“I think the bloggers mocking Acito,” writes Amy Jenniges, “are doing so mostly because of the cloying ‘PoBo’ term.”
Fair cop, as far as it goes anyway. But the key word Jenniges uses there is “mostly”. My problem with the piece isn’t limited to Acito’s need to impose a self-limiting label onto Portland, or with my suggested notion that he’s imposing such a label in order to sell a book on the subject at some point.
The more of my complaint is partly summed up by Betsy in the Metroblogging Portland thread: “I find it ironic that it’s being used to describe a movement that celebrates individuality.” It’s not just ironic, it’s stupid and it’s the sort marketing-speak that drives me insane.
I also take issue with the notion that Portland suffers from “an inferiority complex” (in Acito’s words) or “celebrates mediocrity” (in the words quoted by Jenniges).
Rather, I think the problem is that many of these commentators can only view “success” through the lenses of how other places see it. They only seem to be able to define Portland’s success or failure by comparing it to other places, whether or not they do so specifically, or write it overtly.
There’s only one reason for labels like the one Acito seeks to impose: To sell things — whether it’s a possible book on “Portland Bohemianism” or simply one’s alleged expertise in defining Portland.
“Portland’s got great raw ingredients,” says Jenniges, “and we’re on the verge of something, if we let it happen.” On the verge of what? What’s with the need to have some sort of destination? Who gets to decide what the “something” is? Do we know when we’ve “arrived” because other people — or homegrown “experts” — tell us that we have?
Personally and subjectively, I think Portland exemplifies my favorite definition of “slack” as seen, once upon a time, in the Oxford English Dictionary, especially because there is no need to know in advance just what the “overall objective” might be.
I think there’s something of a corrolary to the Portland ethic of Do It Yourself that we might need to keep in mind, and that’s this: Just Let It Be.