Once upon a time, when word of a certain movie was not yet everywhere, and to an extent it wasn’t even clear that it wasn’t just all a hoax, it was amusing.
Now, it’s everywhere, and being repeated endlessly and breathlessly, from all quarters and directions.
The movie isn’t even out yet and already it’s become like one of those annoying SNL sketches that everyone in the world constantly quotes and repeats for three weeks after it airs, each one thinking they are being original and clever for doing so.
SNAKES ON A PLANE! SNAKES ON A PLANE! SNAKES ON A PLANE! SNAKES ON A MOTHER*&%^!@!ING PLANE!
Hilarious! HA! HA! HA! Now please excuse me while I spend the next three hours repeating “I’m Rick James, bitch!”
Like everything viral, SOAP was bound to go mainstream.